Webinar Wire

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• The line between free and fee is a thin one indeed. It seems to me that every webinar presenter must decide just how much value he is willing to give away for free. The rub is the more value that is given away, the more value will be EXPECTED to be given away. For example, Joe attends a free webinar where he gets ideas he can implement immediately. Now Joe expects to get this level of value from other free webinars and he hesitates to pay for one because the free price has set an expectation. I think it is a really tricky proposition. I appreciate your efforts in trying to guide folks toward providing value that is worth some compensation!

  Posted by Matt Bovell, Vell Group, http://www.vellgroup.com
  4 months ago

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