Webinar Wire

After Your Webinar: Follow Up Techniques That Work!

Now that you have held a successful webinar presentation, what comes next? It is critical to maximize the leads you have generated from your webinar presentation. Disregarding this part of the process is wasting the time you put into developing your presentation and leave lots of money on the table!

So here's a simple formula for follow up after your webinar...

Every webinar should have a "call to action" and I usually attach a reward or consequence to those who "act" before my deadline. But after the deadline, is there anything else you can do to generate sales? You bet!

After week after your initial deadline expires, consider emailing your webinar registrants (who did not buy during during the first offer) with a slightly different offer than the offer you proposed in the webinar. It can be a $1 trial for 30 days, then the balance is charged at the end of the trial period. Another variation of this is offer the product for the cost of shipping and handling for 30 days, then charge the remaining balance at the end of the 30 days.

This offer should have a time limit as well to encourage your registrants to take action. Obviously, you need to communicate very thoroughly that their credit card will be charged at the end of 30 days. Include a statement to this effect on your web page, shopping cart and subsequent email.

So, they didn't buy during the webinar and they didn't buy on your second offer ...is it time to give up? No way! Change the offer, but also change the way the offer is delivered. If the first two offers were delivered via email, deliver your next offer via direct mail.

Before you say, "Too expensive!", think about this...

The people who have signed up for your webinar are ultra qualified! They have taken the time to sign up, they have listened patiently to you for over an hour - they are very interested, but just haven't taken action yet. Surely they deserve a little more time and effort than those who didn't sign up for your webinar!

So, make a "last chance" offer and deliver via postcard, greeting card (which a coupon inside) or maybe some lumpy mail! Lumpy mail is mail that is guaranteed to be opened. Like sending your sales letter in a vinyl bank bag with a caption that reads, "You will fill this bank bag with the money you save by using xyz product!"

Another variation is to send a small plastic garbage with the sales letter crumpled inside that says, "Since you threw away my last sales letter, I thought I would save you the trouble this time ...or look at the money you are throwing away by not using xyz product!" Basically, you can put a stamp on just about anything and the name of the game is to get their attention!

Add a deadline, a good call to action and you will pick up another 10-15% in sales conversions by using creative follow up offers after your webinar!

Stephen Beck invites you to attend his weekly webinar with tips on running your own webinar and lots of webinar how to tips. Spots go quickly, so lock in yours here: http://www.WildlyWealthyWebinars.com