Webinar Wire

Charging For Value Add In Webinars

Posted by Ken Molay September 4 2009 12:41 AM EDT

Cecilia in Argentina sent me an interesting link to a webinar invitation set up on EventBrite. You can see the details of the webinar at this link: http://tinyurl.com/m6qt35

Pay attention to the fee structure. It is free to attend the live online web meeting. If you want a copy of the presentation slides, that costs you extra. If you want access to the slides and the archive recording for later reference and review, that costs a little more.

I don't recall seeing anyone try this model before. It's an interesting approach. First you hook your audience on a no-lose proposition. "You get the information for free." Then once they have seen the value and know how it benefits them, you are poised to profit on the two most commonly asked questions in any webinar: "Will you be making slides available?" and "Will there be a recording of this?"

I wonder how it will sell?

(By the way, I'm a big fan of EventBrite. It is free to sign up for an account, and you can set up invitations, reminders, and confirmation messages for both online and on-premise events. If you charge for attendance or extras, EventBrite will do the payment processing and take a cut of your revenues. Management of free events is provided for free. Nice!)