Webinar Wire

Are Webinars Effective?

Posted by Ken Molay March 11 2009 10:37 AM EDT

2 comments

A reader submitted a question asking for studies on the measured effectiveness of webinars for his industry. This question is fundamental to every vendor that sells web conferencing software and every company thinking of spending money on a webinar solution. And yet it is surprisingly difficult to answer!

You can find individual customer case studies published by some web conferencing vendors. And you can find some general anecdotal evidence that web conferences save money by reducing travel, cutting meeting costs, and so forth. But getting a more widespread survey of end users has proven very difficult.

I have created a short survey asking web conferencing users to indicate whether they measure the effectiveness of their webinars:

http://tinyurl.com/webmeasure

If you administer or deliver webinars for your company, please take a moment and answer the few questions. Even if you don't measure your results, that information is useful and important.

All answers are optional, you can stop at any time, and you are not asked for any information that identifies you or your company. You won't be added to any list. This is NOT a marketing trick from a vendor!

I will publish cumulative results if we get enough responses to make a difference.

Vendors, please don't answer on behalf of your customer base. If you conduct your own marketing or training webinars, feel free to answer based on your events. I would love it if you helped promote this survey on your site or in outbound communications. The more responses the better. There is no logo or branding on the survey... I am not marketing anything through it.

Let's see if we can get a better idea about measuring webinar effectiveness together as a community!