Webinar Wire

LearningWare Posts Webinar Survey Results

Posted by Ken Molay December 28 2009 4:46 PM EST

LearningWare has posted the results of a recent survey about webinar usage and perception. They sent out requests to 15,000 recipients and received over 300 responses.

You can go online to see summary results with LearningWare's comments or a full breakdown of responses including write-in responses from participants.

Participation was heavily oriented towards training and education webinars, which makes sense since that is the primary market for LearningWare and would have been prevalent on their mailing list.

One of the questions that I particularly enjoyed was asking people how they have multi-tasked while watching a webinar. It's not just a matter of checking emails or doing other things at the computer. People regularly get up and leave their desk or turn the sound off to concentrate on something else! This is one reason I cast a jaundiced eye at "attention meters" in web conferencing software that check whether focus is on the web conferencing window. I'd rather have someone listening to me and seeing most of my slide while they check their email than have the window focus exclusively on my slide while they are off getting a cup of coffee in the break room!

The final question and response summary is probably the most important for you as a presenter. "What could make webinars better?" received overwhelming responses of "More interaction" and "Better presentations." The next time you need to give a webinar, think about these answers!

Thanks for sharing, LearningWare.