How To Boost Webinar Attendance 422%
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Posted by Ken Molay
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MarketingSherpa has an article on their site that is must-see reading for companies using webinars as part of a marketing and lead-gen strategy. It is available for free access only until June 25, after which it goes into the archives for paid members only. Act fast while you can get the info without charge!
As with most MarketingSherpa content, this focuses on a real world case study. The SciQuest marketing department looked at their lead generation webinars and determined that they were in a rut, pitching the same old stuff to the same old crowd.
The first thing they did is cut down the quantity in favor of boosting the quality of the content. Then they went to town on their database and invitation strategies. The combined effects were dramatic.
One of the things I found interesting was that they decided to move "webinar day" from Tuesdays to Thursdays. This matches the findings of my recent survey on audience preferences.
I'll let you read the rest on your own. Is it time for your company to revisit the comfortable and predictable mechanism you have in place for your regularly scheduled marketing webinars?
Other posts by Ken Molay
- Web Conferencing Terminology Still Tricky
- How Do First Timers See Web Conferencing?
- Do Your Webinars Stink?
- Time Is On Our Side
- Webinars As A Career
- How To Promote A Webinar
- How To Lose A Webinar Audience
- Collaboration Summit Is Next Week
- Vendors: What Your Webinar Customers Want
- You Got Your Twitter In My Webinar!
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