Webinar Wire

About "About"

Posted by Wayne Turmel January 3 2008 11:15 AM EDT

One of the biggest mistakes first-time webinar presenters make is deciding to tell people "about" their software or their product. This sounds reasonable, but can lead to your biggest marketing events looking unfocused and ineffective.

Think of it this way- you don't want to know "about" how much money you have in the bank, you want to know you have _________ dollars. (I'm going to assume it's more than I have, and good on ya.)

If someone doesn't have a pretty good idea exactly what your service will do for them they are less likely to take the time to register for your event. Even more frustrating- ever wonder why people would sign up for an event and then not appear? It's because the reasons to attend your webinar are less compelling than the other things going on in their lives.

Don't be insulted or frustrated. After all, the audience acts no differently than you do. They ask one question above all others, and it's not "I wonder what this software does?"... it's "I wonder if it will fix________, which is the thing that's keeping me up at night". A software demo is something they'll watch if they have time. Solving their record keeping nightmare will ensure their attendance and attention- and hopefully their gratitude and their business. 

TRY THIS: Identify the single biggest benefit to your customer, then break your demo or webinar topic down to a question-answering sentence. Rather than: Introducing "Widget-PRO 3.4", it should read "Reduce employee turnover with Widget-PRO 3.4"

Of course, we at www.greatwebmeetings.com are always happy to help. Check out us and our free resources.

Happy new year, and do more than present- really communicate and connect.